From the point of professional experience, Ieva is very serious – she has organized a lot of widely known and niches projects, and she has a strong public relations background. However, it is important for her not to take herself too seriously. Best of all, she likes to do things just for fun – both serious and completely silly. Because the fun is in the process – seeing the details, feeling, experiencing.
The “wild child” is Ieva’s alter-ego. Because the best place to be is in the forest, river, meadow, mountains – even with wet feet and not knowing where to spend the night. Ieva’s comfort level is being in the discomfort in nature and adventure (when balanced after a while by a warm shower and a soft bed at home).